The Hirsch’s Family remains as dedicated to delivering exceptional customer service today as they were when Allan Hirsch founded the company in 1979.
Hirsch’s has become a prominent name in the appliance and electronics industry with 19 branches and concept stores across South Africa,. Allan Hirsch, originally an appliance repairman, and his wife Margaret started their family-run business in a small showroom on Umhlanga Rocks Drive, Durban, with just R900 in savings. Their children, Richard (CEO) and Luci (Brand Manager), joined the company after rising through the ranks. Today, Hirsch’s has evolved into a chain of mega appliance and home furnishing stores in KZN, Cape Town, and Gauteng, offering top brands and outstanding service.
The Hirsch’s family extends heartfelt thanks to the generations of loyal customers for their continued support over the years.

Samsung Stores – Powered by Hirsch’s
Samsung Ballito
Shop 619A Ballito Junction Shopping Centre.
Leonara Drive, Ballito.
Samsung Gateway
Gateway Theatre of Shopping
Shop F162, Umhlanga
Samsung Pavilion
The Pavilion Shopping Centre
5 Jack Martens Dr, Dawncliffe, Westville
Samsung Sandton
Sandton City Shopping Centre
Shop L23 Lower Level
Samsung Mall of Africa
Mall of Africa, Shop 33 – Lone Creek
Crescent & Magwa Crescent, Waterfall City
Samsung Cavendish
Cavendish Square, Shop F15A
1st Floor. 1 Dreyer Street, Claremont
